If you don’t recognize the name Bob Parsons let me give you a little refresher. Born to working class parents with bad gambling habits in Baltimore in 1950, Parsons came from humbling beginnings to say the least. He has been working since he can remember and has had very little handed to him. After a stint in the U.S. marines, Parsons graduated from the University of Baltimore in 1975 with a degree in accounting. He then went into software sales and the rest is history.
In the last 20 years Parsons founded and sold the GoDaddy group of companies. Do you remember the GoDaddy television commercials with the scantily clad girls? Yeah, that was Parsons’ marketing genius. Since then he’s founded YAM Worldwide which has ventures in real estate, golf, powersports and marketing. As of 2017, his net worth of $2.6 billion ranked him #315 on Forbes List of the 400 Wealthiest People in the World.
When Parsons founded PXG Golf in January of 2015, it quickly became apparent that he had every intention of making a splash in the golf industry and he has not disappointed. With the slogan of “Nobody makes golf clubs like we do. Period.” it comes as little surprise that PXG golf clubs are some of the most expensive on the market.
How Did PXG Evolve?
When PXG first came into existence, Parsons is rumored to spend $350,000 annually trying to find the right equipment for his game. As a man on a mission, he set out to hire the best and the brightest club designers around. When Mike Nicolette and Brad Schweigert, both top former club designers at Ping, came on board they were given an unlimited budget and no time frame to design the clubs Parsons had always envisioned.
The first major breakthrough came when company engineers discovered a material that could be added to the hollow body of the club adding cushion to produce superior performance and feel. What soon followed was the company’s first iron, the PXG 0311 Forged Iron.
How Far They Have Come
The first Tour Pro to play PXG equipment was Ryan Moore who announced in 2015 that he would play a prototype iron not yet available to the public. Since then, some of the best players in the world have put PXG equipment in their bags. Names like Billy Horschel, Lydia Ko, Zach Johnson, Pat Perez, Charl Shwartzel, Allison Lee and Gerina Pillar are a testament to the quality of clubs Parsons and his team are turning out. Now available to the public, PXG now makes everything from drivers to wedges and entire customized sets are now available for purchase. At a price…
Quality Comes at a Price
When PXG clubs first came to market, the sticker shock felt by equipment junkies far and wide was undeniable. With drivers priced upward of $600 and sets of irons costing almost $3,000, there was more than a little speculation that the company could survive charging prices twice as much as their competitors. They have.
But what makes PXG clubs so expensive?
The first answer that comes to mind is the cost of doing business. Unlike many of their competitors that have budgets they have to adhere to for research and development, to this day the engineers and club designers at PXG have unlimited funds available to make the most technologically advanced clubs possible.
The second reason PXG charges more than their competitors is because they don’t cut any corners and use only the very best materials available. Everything from the tungsten weights found in irons and wedges to the premium alloys and TPE Core Technology, the materials the company uses are carefully sourced and of the highest grade.
Most manufacturers have product cycles every six, nine or 12 months when they release new clubs to the public. Such isn’t the case with PXG however. If they come up with a club design that fails to meet their standards through rigorous testing, they simply don’t release it. Period.
PXG clubs are some of the best that money can buy because their quality control standards are more rigorous than their competitors. With only one production factory on the entire planet, PXG can only produce so many clubs. This means that anything that is turned out is guaranteed to have gone through exhaustive testing and inspection before it goes to market.
Should You Play PXG Clubs?
If you ask Bob Parsons or Brand Ambassador Paige Spirinac, the answer is an overwhelming yes. And if you’ve seen there commercials, you’re probably tempted to see what all the hype is about as well. I have to give the company credit, there marketing team is absolutely brilliant. As someone that’s always skeptical of fancy jargon and marketing ploys, even I couldn’t wait to learn more about PXG when I first heard about the brand.
Before you go out and spend half of your child’s college funds on a full set of PXG sticks, think about the decision objectively. Would you buy a new car without taking it for a test drive? Would you buy a new home without getting a home inspection? The same goes for golf clubs.
The first step in making a decision about whether or not to make a purchase is to find a certified PXG club fitter and go through a proper fitting where you try out multiple models of clubs and find the ones that work best for you.
During your fitting, make sure you have your clubs with you as well. Through the use of a launch monitor like Track Man you’ll be able to compare numbers like distance, launch angle, spin rate and ball speed side-by-side to determine if new clubs are really going to benefit your game.
If you come to the conclusion that PXG clubs are the ones for your game, you have to see the purchase as an investment you’re making in your game that is going to last you some time. Unless you have ample resources, the reality is that you’re going to have these clubs for a number of years.
I have a close friend in his early 50’s that’s a decent player and just dropped a cool $5k on a full set of PXG clubs. Though it was a little difficult for him to swipe his credit card, he reasoned to me that the clubs would likely be the last ones he ever buys. Sounds pretty reasonable to me.
Having hit PXG clubs myself, I will admit that they are one of the highest quality clubs around. In talking with fellow golfers and doing my own extensive research, the claims that PXG makes about the quality of their products aren’t exactly unfounded. If I wasn’t happy with my current set and felt that I could take my game to another level with new equipment, I would seriously consider making an investment I can’t really afford. The clubs are that good.
PXG and the Future
Since the company was founded in 2015, PXG has taken the golf world by storm. Through some of the best marketing around and as evidenced by the number of the world’s best players that have PXG clubs in their bags, there’s no denying that brand makes a quality product. With seemingly endless money, no pressure of product release cycles, some of the most talented club makers in the business and the genius that is Bob Parsons at the helm, it’s hard to imagine a world in which PXG doesn’t continue to grow and maintain it’s place as one of the most innovative and cutting-edge club manufacturers on the market.
About the Author
Scott is a professional writer and has been a golfer his entire life. After playing at Oregon State University he spent time playing on the Gateway Professional Tour. Six subsequent years working as a Club Professional allowed Scott to pursue his passion of helping others become better players. Scott now spreads his love of golf through the written word as a full time author and copywriter.