You'll find Titleist golf balls made at three facilities: Ball Plant 3 in New Bedford, Massachusetts, produces Pro V1 and Pro V1x, while Ball Plant 2 in North Dartmouth handles AVX and Pinnacle lines. Thailand's Ball Plant IV serves global markets and supplements U.S. demand. Here's what matters: Titleist maintains identical quality standards across all locations, so your Pro V1s perform the same regardless of origin, though understanding each facility's specialty reveals interesting production perspectives.
When you hear "Made in the USA" on premium golf balls, it's natural to wonder if that's just marketing fluff or something more substantial.
With Titleist, it's the real deal. Their corporate headquarters sits at 333 Bridge Street in Fairhaven, Massachusetts, where you'll also find their distribution and packaging operations. This isn't some token office; it's the nerve center of an 80-year manufacturing legacy that started when the founder produced the initial Titleist ball in 1935. The company operates multiple facilities in the area, including Titleist Ball Plant III, located in New Bedford, MA. Their commitment to innovation is supported by an R&D Technology Center also located in New Bedford, where engineers continuously refine ball performance.
The parent company, Acushnet, employs roughly 3,000 people across Massachusetts. That's not a skeleton crew assembling imported components. You're looking at one of the region's largest employers, with skilled workers running everything from production lines to advanced R&D labs. This domestic manufacturing approach contrasts with competitors like TaylorMade, whose TP5 line undergoes urethane cover assembly at their Liberty, South Carolina, facility established in 2013.
That Massachusetts headquarters handles the business side, but the real magic happens about 15 miles away at Ball Plant 3 in New Bedford. This 200,000-square-foot facility serves as Titleist's global center for golf ball technology and manufacturing.
Here's what matters: every Pro V1 and Pro V1x rolling off this production line undergoes identical manufacturing and quality assurance processes as those made at Ball Plant 4 in Thailand. You're getting the same ball regardless of origin.
The workforce tells the real story. Over 450 associates work here, and their average tenure exceeds 20 years. That's the largest collection of golf ball-making experience in the industry. These aren't assembly line workers punching clocks—they're craftspeople who've dedicated careers to perfecting core preparation, molding, grinding, and cover casting operations. The facility is actually located in Fairhaven, not New Bedford, continuing Titleist's long history of innovation in the Greater New Bedford area.
Just a few miles from Ball Plant 3, Ball Plant 2 in North Dartmouth operates as Titleist's production hub for AVX and Pinnacle golf balls. You might assume Pinnacle's budget-friendly price means corner-cutting, but that's not how Titleist runs things.
This facility handles both urethane and ionomer cover balls, applying the same 90+ quality checks that Pro V1 receives. The 2024 AVX gets its re-engineered low-compression core and softer thermoplastic urethane cover right here, along with that distinctive 346 quadrilateral dipyramid dimple pattern you've probably noticed. Unlike competitors who rely on Indonesian manufacturing capacity for their ionomer balls, Titleist keeps this production stateside.
What makes Ball Plant 2 significant is its flexibility. When demand spikes or supply chains hiccup, this facility adjusts output to keep shelves stocked. The workforce here carries decades of institutional knowledge, with some employees serving over 50 years, ensuring your AVX performs consistently whether purchased in January or July.
Beyond the Massachusetts facilities, Titleist operates Ball Plant IV in Rayong, Thailand, a fact that surprises golfers who assume every Pro V1 rolls off an American production line.
Here's the reality: this facility produces one million dozen golf balls in its first year alone, primarily serving Asian and European markets. But when U.S. demand outpaces domestic production capacity, those Thailand-made balls ship directly to North America, too.
Should you care where your sleeve originated? Not really. The Thailand plant manufactures Pro V1, Pro V1x, and AVX using identical processes and quality standards. Your on-course performance won't waver based on geography.
The facility exists because Titleist needed global reach without supply chain bottlenecks. It's a smart business strategy, not a compromise on the quality you expect. Similar to how Full Swing simulators maintain identical accuracy standards whether manufactured for domestic or international markets, Titleist ensures consistent production quality across all facilities.
Precision separates genuine quality from marketing theater, and Titleist's manufacturing process proves the difference. Pro V1 and AVX balls undergo approximately 90 quality checks, while dual-core Pro V1x models face around 120 inspections before reaching your bag.
You're not just buying a ball; you're getting the accumulated knowledge of over 1,500 associates, averaging 14 years of experience. That's more than 18,000 collective years of manufacturing skill, ensuring every ball performs similarly.
From raw material mixing through core molding, urethane cover casting, and precision buffing, each stage faces stringent tolerances. Balls spin on a 45-degree axis for uniform coating. State-of-the-art equipment monitors consistency at every step.
This obsessive attention means the Pro V1 you hit today performs exactly like the one you'll hit next month. This commitment to domestic production mirrors how Callaway manufactures its Chrome Soft balls at a state-of-the-art facility in Massachusetts, demonstrating that premium golf ball quality demands hands-on American craftsmanship.
Yes, you can tour Titleist's Ball Plant 3 in New Bedford, Massachusetts. I'd recommend calling 1-833-TOUR-BP3 to book your spot. You'll get a 90-minute behind-the-scenes look at how Pro V1 and Pro V1x balls are made. Wear closed-toe shoes; they're strict about that. After the tour, you can purchase balls and exclusive Team Titleist merchandise. They only accept cards, no cash.
Titleist factory employees typically stick around for about 14 years on average; that's extraordinary in manufacturing. You're not looking at a revolving door operation here. Some associates have been creating golf balls for 50 years. Collectively, the workforce brings over 18,000 years of combined experience. This isn't accidental; it reflects genuine job stability and a culture where skilled artisans build entire careers perfecting their work.
No, Titleist didn't pivot to producing masks, sanitizer, or other pandemic-related products during COVID-19. They stayed laser-focused on what they do best—making golf balls. The company actually ramped up production at its Massachusetts plants and pulled in supplemental inventory from its Thailand facility to meet surging demand as golfers flooded courses during lockdowns. Their strategy was simple: double down on their core business.
Yes, you can get custom stamping on your Titleist golf balls. Titleist operates a dedicated custom plant facility near Ball Plant 3 in Massachusetts, where skilled employees use specialized stamping machines to customize your balls after core manufacturing wraps up. You'll apply these customized touches through Titleist's official customization options; it's a separate operation from main production, so expect the process to add some lead time to your order.
You can buy exclusive Titleist merchandise only at Ball Plant 3 in New Bedford, Massachusetts, and here's the catch: you must complete the factory tour initially. This isn't some online shopping opportunity; it's a tour-only retail experience. Head to 215 Duchaine Blvd., grab your limited-edition Team Titleist gear as a souvenir, and leave your cash at home. They only accept credit and debit cards.
Now you know the truth: your Pro V1 comes from a state-of-the-art facility in Massachusetts, not some outsourced factory overseas. Titleist's commitment to American manufacturing at Ball Plants 2 and 3 isn't just marketing; it's a genuine quality control advantage. Whether you're gaming a Pro V1 or AVX, you're playing a ball built under some of the strictest standards in golf.
