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Toulon Concept 59: Daytona Beach Putters Land at $650

Toulon's new putters all use the same head, and the neck you pick decides the line painted on top of it. I've never seen anybody build a putter lineup that way, and the more I sit with it, the more sense it makes.

Toulon Daytona Beach Formula 90 product photo
Image: Toulon

The line is called Concept 59: Daytona Beach, and it's five putters off one shape.

What's new

Toulon's theory is that your toe hang should decide how much paint goes on top of the putter, so more toe hang gets less alignment and less toe hang gets more of it. That's backwards from how putters normally get built, where the line is just whatever the last model had.

Start at the two ends, because that's the real choice. The H4.5 neck has 33 degrees of toe hang, and that's a stroke that rotates the face open and shut. It gets one sight dot with nothing else up there, and that's on purpose. If your face is turning through the stroke, a long line sitting in your eye is telling you to go straight back and straight through, and that fights what your hands already want to do. Give yourself a dot and you aim the face instead of the rails.

Now flip to the other end. The Formula 90 is toe up at -90 degrees, so that face barely rotates at all, and that one gets a body-length T line. Set it down behind the ball and you've got a full runway pointed at the hole plus a line across it to square the face. A stroke that doesn't rotate can use all that structure, because nothing you're doing is going to argue with it.

In between you get the H1 at 20 degrees with a dot and a short line, the double bend at zero with a body-length line, and the Formula 45 at -45 with a short T. It's the same ladder the whole way up. You're not picking the line anymore, your neck picks it for you.

The head build is worth your attention too. The front section is milled 304 stainless steel and the back section is milled 6061 aluminum. Two metals let them pull the center of gravity forward and push MOI past 6,000. MOI that high means the head doesn't twist much on an off-center strike, so the ones you catch on the toe hang on to their speed and don't die short.

Everything else is shared across the family. Heads are 360 or 365 grams with three degrees of loft and a 70-degree lie, so this'll stand you over the ball like a normal mallet, not one of those upright hands-high setups. You can get them built to your own numbers. Daytona Beach is an old Toulon shape that was last out in 2022, and this one's been reshaped. The first Concept 59 putter was the zero-torque Roswell, back in December 2025.

Who it's for

If you've already been fit and you know your toe hang, this is the easiest putter in the shop to buy. Pick the neck and take the line that comes with it. Somebody already did that thinking for you.

If you've got no clue what toe hang suits your stroke, don't start here. Go get rolled on a few putters and find that out first. The neck is doing all the work in this lineup, and the paint is just following along behind it.

Now here's the catch, because there's always one. This is a theory, and Toulon's honest enough to put the word Concept right in the name. You might love the way the H1 rolls and hate looking at that short line on top of it. I haven't rolled these yet.

The call

The thinking here is good: buy the neck that fits your stroke, then trust the line they paired with it. If you can't get your eyes comfortable over one at address, that's your answer and you walk away. They're on Toulon's site right now starting at $650, and the price climbs from there as you add options.

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Paul Liberatore

About the author

Paul Liberatore

Paul Liberatore is the founder of Golfers Authority and a former four-year golf gear contributor to Sports Illustrated. He tests golf equipment hands-on to help golfers make better buying decisions.